The huge importance of reliable WiFi for internet providers

The usage of online streaming is rising rapidly. The popularity of video services like Netflix, Disney+, Amazon Prime and Apple TV is increasing year by year and this growth will only continue over the coming years. In order to perceive a great watching experience, a stable, high speed internet connection is mandatory. In this article, I will tell you more about the importance of a reliable WiFi connection.

The streaming era has arrived

History has shown us that the movie and entertainment industry experiences a shift roughly around every three decades. The latest shift has been an obvious one: the rise of on demand streaming services. This latest development is strongly inherent to the digital revolution and the increase of mobile data usage. We are connected 24/7, either via WiFi or 4G or even 5G on the go. In the course of this digital revolution, our expectations have also increased. We want to be able to access content whenever and wherever we are. That’s why the video services that I mentioned in the introduction of this article are so extremely popular nowadays. According to several forecasts, the streaming industry is expected to be worth more than 30 bilion dollars by 2022.

The costs of poor quality internet

It needs no further explanation that internet providers need to do what they can to offer their customers a smooth streaming experience. A smooth streaming experience requires a stable, high speed connection. If customers don’t receive the high quality service they pay for, they are very likely to contact their provider in order to fix that issue. Around 30% of all customer support is related to WiFi problems and research has shown that the average internet operator is loosing around 45 dollars per subscriber per year on WiFi related customer care (source: Divitel).

Mesh WiFi: take control from a distance

Traditionally, it has been impossible for internet operators to manage the speed and the stability of the WiFi at the customer’s home. With the introduction of Mesh WiFi, that issue has become a reality. With Mesh WiFi, internet operators can offer their customer real-time, end-to-end support which leads to a significantly higher quality of the service. For the customer, it also results in a higher perceived value and it has financial benefits as well (around 40 dollars per household). On this website you can read more about Mesh WiFi.